Product & Launch Plan
RenewDesk's advantage: an owner-friendly experience that connects responsibility, costs, documents and proof of completion — instead of scattering them across inboxes, sticky notes and filing cabinets.
1. Customers
- Primary: owners of 1–25 person businesses juggling licenses, permits, insurance and state filings (restaurants, salons, contractors, clinics, retail).
- Secondary: office managers and bookkeepers who handle renewals on the owner's behalf.
- Channel partners: accountants, insurance brokers and business-formation services serving many small clients.
- Pain: missed deadlines lead to late fees, lapsed coverage or forced closures; no single place shows who owns what.
2. Subscription offer for customer launch
This is the planned customer offer. Accounts, trial enforcement and subscription checkout are not yet operational in this browser-only prototype.
Standard annual: $228.00
Eligible first annual term: $205.20
- · 1 business
- · 25 obligations
- · 2 users
Standard annual: $588.00
Eligible first annual term: $529.20
- · 5 businesses
- · 150 obligations
- · 10 users and approvals
Standard annual: $1,188.00
Eligible first annual term: $1,069.20
- · Adviser and multi-location workspace
- · Final account limits to be defined
10-day free trial from successful account activation. Purchase an annual subscription before the trial expires to receive 10% off the first annual term. Monthly plans are not discounted. Later annual terms use the disclosed standard annual price. No automatic charge at trial end. Government and third-party renewal fees are separate.
3. Marketing
- Free “renewal checklist” guides by industry and state, driving organic search.
- Partner program with accountants and brokers (referral revenue share).
- Local chamber of commerce and small-business association workshops.
- Pilot testimonials framed around fees and closures avoided.
4. Production development
- Pilot (now): browser-only tracking, documents, calendar exports, printable records.
- Phase 1: customer accounts, isolated business records, private cloud storage, roles, scheduled email reminders, theme colors and backup/restore.
- Phase 2: server-enforced 10-day trial, hosted subscription checkout, eligible first-annual-term discount, payment receipts and cancellation handling.
- Phase 3: agency integrations for automatic filings and independently verified receipts.
- Ongoing: security review, data retention policy, accessibility and support.